In the market for a GeForce GTX 770? Then you won't be left wanting in terms of choice. In a little over a week since launch, popular UK retailers have Nvidia's latest card in plentiful stock, and it comes in all shapes and sizes as the usual Nvidia partners put forth there custom-cooled variations.

Herein lies a dilemma of sorts. We're partial to Nvidia's reference cooler - it's quiet, it keeps the GPU suitably cool, and better yet, it exhausts a lot of the hot air out the rear of the chassis.

However, from what we can gather, the Titan-like cooler doesn't come cheap, and as a consequence most (if not all) partners have opted to use their own cooling solutions. We've seen Palit flaunt the triple-fan JetStream, and today we're taking a closer look at Zotac's GTX 770 AMP! Edition.