The Guru of 3D published a review on the ZOTAC GeForce GTX 1080 ArcticStorm
A quote from the article:
In this review we check out a GeForce GTX 1080 that you will be able to hook up to your custom liquid cooling loop, it is the ZOTAC GeForce GTX 1080 ArcticStorm. We'll check out the 8 GB GDDR5X beast with some sincerely lovely looks.ZOTAC GeForce GTX 1080 ArcticStorm Review @ Guru3D
We check out the new 8 GB beast with that funky full-version water-block, extra RGB LED functionality and a tiny boost in clock frequencies as well. The GPU industry has been on hold, waiting for a smaller GPU fabrication process to become viable. Last generation GPUs were based on a 28 nm fabrication, an intermediate move to 20 nm was supposed to be the answer for today's GPUs, but it was a problematic technology. Aside from some smaller ASICs the 20 nm node has been a fail. Therefore the industry had to wait until an ever newer and smaller fabrication process was available in order to shrink the die which allows for less voltage usage in the chips, less transistor gate leakage and, obviously, more transistors in a GPU. The answer was to be found in the recent 14/15/16 nm fabrication processors and processes with the now all too familiar FinFET + VLSI technology (basically wings on a transistor). Intel has been using it for a while, and now both Nvidia and AMD are moving towards such nodes as well. Nvidia is the first to announce their new products based on a TSMC 16 nm process fab by introducing Pascal GPU architecture, named after the mathematician much like Kepler, Maxwell and Fermi. That stage has now passed, the GeForce GTX 1070 and 1080 have been announced with the 1070 and 1080 cards slowly becoming available in stores as we speak. Both models are equally impressive in its product positioning, though I do feel the 1070 will be the more attractive product due to its price level, the 1080 cards really is what everybody want (but perhaps can't afford). The good news though is that the board partner cards will offer SKUs for less opposed to the Nvidia reference / Founder edition cards. Obviously the higher-end all customized SKUs will likely level with that founders edition card price level again, but I am pretty certain you'd rather spend your money on a fully customized AIB card that is already factory tweaked a bit opposed the the reference one.