I am not normally all giddy over keyboards, but this one really had my geek side going with the awesome lighting effects. I like to listen to a lot of music and this keyboard is awesome to have along as a show piece for friends and family as the music is thumping. Flashiness aside, the Zalman Z-Machine ZM-K700M keyboard was great to use. The LED lighting was perfect for typing in dark rooms or while gaming with the lights down. The tactile feedback of the switches really made it easy to ensure your keystrokes were successful and the response time was amazing. If you are into macros, then the ZM-K700M has you covered as well; the macro not only records over 100 keys, but also remembers the timing between each key press. This is a great and useful feature. You can also set up loops so that your macro keeps going until you stop it.