As we’re drawing to a close of the calendar year, it is time to look back and revisit what 2018 has brought to the mobile space. Unlike the PC industry, the mobile space follows a quite unrelenting and precise release schedule – meaning that we’re guaranteed new products every year: This can be a double-edged sword for new flagship mobile devices, as new technologies can be either ready at the leading edge of a new product cycle – or in the worst case they can miss the current generation altogether by a few months and have to be relegated to the next generation. Overall, smartphone companies have an incredibly complex task at hand in attempting to deliver products that not only represent an improvement to last year’s devices, but also to be able to distinguish themselves from the current competition. In this piece, we’ll have a closer look at the distinguishing trends of 2018 and how major players have executed their strategies this cycle.