Blackley and three other game industry veterans are forming the Capital Entertainment Group, which will fund and supervise development of games and then sell the finished products to publishers. The approach is similar to a technique used in the movie business, where a production company gets the film made, and the studio is responsible for promotion and distribution. "The thing that will allow our games to be more successful than the industry average is the production side," Blackley said. "The most important thing for me is creating this little space where there's creativity and freedom combined with enough discipline for a good idea to grow into a great product." Source: CNet News