Today Microsoft unveiled the official pricing of the Xbox 360 console. The normal Xbox 360 will retail for as little as $299.99 (?299.99 in Europe and £209.99 in the UK) starting this holiday season. But a Premium model with hundreds of dollars worth of accessories will be available for $399.99 (?399.99 in Europe and £279.99 in the UK). Details for the Japan launch will be given at the Tokyo Game Show in September. More details about included accessories at DV Hardware