PURE Digital - a division of Imagination Technologies - announced ZXR-750, the world's first integrated 7.1-speaker system. The stylish silver ZXR-750 provides quality audio for surround sound games and movies. It will be available from July 2003 for £99.99 (inc. VAT UK). ZXR-750 provides straightforward playback of 5.1, 6.1 and 7.1 audio sources - maximising the potential of new Dolby Digital EX and DTS ES material.1 However, with PURE?s groundbreaking SurFE (Surround Field Enhancement) technology the system can also deliver eight channel playback (7.1), from 5.1 source material. With SurFE, the two rear channels from any 5.1 source are converted into four discrete side and rear channels. This means that movement of sounds behind the listener tracks perfectly smoothly between the speakers, delivering the listener right into the centre of the action.