Back in February X-Bit wrote that MSI was shipping NV41/42 (which make up the GeForce 6800 cards) in 6800 GT boxes. This caused quite a confusion, but the situation was not really covered nor followed up on. Just recently I was perusing the video card stocks at a distributor that I use, and I noticed a MSI GeForce 6800 GT PCI-E that was selling for around $345.
Penstar Systems
Penstar Systems