Ulefone this week introduced its new high-end shockproof and waterproof smartphone. Dubbed the Rugger Armor 6, the ruggized phone combines an IP68-rated chassis, a large display, multiple special-purpose sensors, and a high-performance SoC. Clearly keying in on a specific market segment for the new phone, the Armor 6 will also ship with multiple pre-loaded applications that are intended to be useful during traveling or just in various harsh locales.

Broadly speaking, most rugged smartphones have to make trade-offs to reach their design goals, such as using an inelegant chassis, mediocre hardware inside, or rather ordinary displays. While the general reasons behind such design decisions are more or less obvious (e.g., keep their BOM costs and heat soak in check), there are many people who prefer to have a rugged smartphone without making quite so many compromises. The Ulefone Armor 6 in turn is looking to carve out a niche for itself in that market by offering a rugged design with above-average hardware.