Toshiba is a world leader in many different technologies and applications. In the NAND market, for instance, they supply components for some of our favorite SSDs. But, they haven't really been known as a major player in turn-key storage products. While they have an impressive offering of mechanical drives, especially for automotive and industrial uses, they are dwarfed by the duopoly that is Western Digital and Seagate. For SSDs, they are a major OEM supplier, but don't have a major presence in the consumer market. Toshiba is a member of a select group that produces their own NAND. This puts them in the enviable position where they get to pay cost for the most expensive and important SSD component. They have the technology and manufacturing capabilities to put them on par with the Samsungs of the world in the SSD market, but that has't seemed to be a priority for them.