Cooling performance was about in the middle of the comparison field. That my sound bad but considering a lot of self-contained liquid cooling solutions are part of the field, the perspective changes when you see this $40 cooler outperforming coolers that cost more and deliver less. The red and black fans are going to match up nicely with the abundance of red and black themed boards on the market from all of the top manufacturers including ASUS, Gigabyte, and MSI. It's a good-looking cooler that performs well.