Thermal paste head-to-head - does it matter which brand you use?

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KitGuru tried the Thermal paste head-to-head - does it matter which brand you use? A quote from the article:
Following on from our previous articles about fan configuration and static pressure vs airflow fans, today we are looking at thermal paste. Specifically, we are hoping to find out whether or not choosing different types of thermal paste actually makes any difference. To do this, we test 7 products from 6 companies to see how much difference thermal paste really makes.
 Thermal paste head-to-head - does it matter which brand you use? @ KitGuru