I?ve said it once but it bears repeating: while everyone loves reading about expensive flagship products since they set standards and expectations for lower end products, most won't actually buy them. Rather, they'll settle upon a solution that offers an optimal blend of performance and price which is why the $199 to $299 segment has historically been so popular. That's where the GTX 1060 factors into the equation since it is a $249 graphics card that's supposed to take up the mantle from NVIDIA's own GTX 960, one of the most popular GPUs of all time.

Despite the many veins of similarity between the GTX 960 and its replacement the GTX 1060 is somewhat unique in the way its launch has been handled. Whereas the typical cadence between a new core architecture and the launch of its more efficient versions is typically four to six months its been barely two months since the GTX 1080 was introduced. They say the greatest innovations are borne out of necessity and the GTX 1060 is certainly needed to combat the RX480.