Anandtech published The NVIDIA GeForce GTX 980: Maxwell Mark 2
A quote from the article:
At the risk of sounding like a broken record, the biggest story in the GPU industry over the last year has been over what isn't as opposed to what is. What isn't happening is that after nearly 3 years of the leading edge manufacturing node for GPUs at TSMC being their 28nm process, it isn't being replaced any time soon. As of this fall TSMC has 20nm up and running, but only for SoC-class devices such as Qualcomm Snapdragons and Apple's A8. Consequently if you?re making something big and powerful like a GPU, all signs point to an unprecedented 4th year of 28nm being the leading node.The NVIDIA GeForce GTX 980 Review: Maxwell Mark 2 @ Anandtech
We start off with this tidbit because it's important to understand the manufacturing situation in order to frame everything that follows. In years past TSMC would produce a new node every 2 years, and farther back yet there would even be half-nodes in between those 2 years. This meant that every 1-2 years GPU manufacturers could take advantage of Moore's Law and pack in more hardware into a chip of the same size, rapidly increasing their performance. Given the embarrassingly parallel nature of graphics rendering, it's this cadence in manufacturing improvements that has driven so much of the advancement of GPUs for so long.
With 28nm however that 2 year cadence has stalled, and this has driven GPU manufacturers into an interesting and really unprecedented corner. They can't merely rest on their laurels for the 4 years between 28nm and the next node ? their continuing existence means having new products every cycle ? so they instead must find new ways to develop new products. They must iterate on their designs and technology so that now more than ever it's their designs driving progress and not improvements in manufacturing technology.