The Pixel 5 is a change of tactic for Google, with the company opting to go the route of a lower-cost “premium” or high mid-range component configuration, rather than setting up the Pixel 5 as an all-out flagship phone. Given the company’s product release cadence over the years, always releasing new phones towards the end of the year, just around the corner of the spring next-gen releases. This schedule had always been a disadvantage for Pixel flagships, so maybe Google’s change of strategy here to go for the mid-range is a more sensible approach.