Almost every end-user I converse with prefers naming consistency in technology products. There has to be a clear progression in naming structure showing the development of a platform over time and generations. There have been plenty of examples ? AMD's enthusiast chipset (580/690/790/890/990FX), both AMD and NVIDIA's GPU lines, Intel's chipsets (P35, X48, P55, P67, Z77, Z87). The issue arises when the naming scheme is non-contiguous. The naming of AMD's three main processor and chipset lines are as follows:

The top end features the AM3+ socket, which came from AM3, AM2+ and AM2. The mid-range is the FM2+ socket, deriving from FM2 and FM1. The low-price segment is now being called the ?AM1 platform?. It makes it sound like it should be a very old version of AM3, because at least colloquially it will just be called AM1.