Jobs' terse reply to the question "What did you make of the recent VP8 announcement?" left little doubt about Apple's views on the matter, because the linked report Jobs returned, written by x264 developer Jason Garrett-Glaser, castigated the new specification for video compression as being weak, incomplete, and undoubtedly encumbered by patent issues.

Note that x264 is an open source project for encoding H.264 compliant video. It has no inherent bias in promoting the H.264 specification over VP8. Garrett-Glaser has been a vocal critic of elements of the MPEG standards process, the x264 project itself is an effort to get around commercial licensing of MPEG's technologies, and the similarities between VP8 and H.264 mean that x264 could likely be adapted to encode VP8 as well.