For years SK Hynix has been the brand behind many OEM drives with just a small footprint in the consumer market with its Canvas lineup. After its acquisition of LAMD in 2012, SK Hynix had put all the pieces together for an all inclusive SSD that could compete against the likes of Samsung, Micron and SanDisk. Launching the Gold S31, SK Hynix is introducing its new SuperCore series of consumer SSDs. These solutions are aimed at the mainstream users particularly gamers, designers and content creators wanting the best performance the SATA III interface can provide.