MadOnion has a quick Q&A with Creative on the new Audigy! Scoop: The whole of the development for the Audigy chip and the EAX Advanced HD technology has been done "in house", mainly at the Creative's R&D centre in the USA called ATC (Advanced Technology Centre). The Advanced Technology Centre is Creative's primary site for advanced research and development on leading-edge technology for Creative's PC and Digital Entertainment products. Read the full Q&A via above link.