With a little shopping online you will be able to easily find this product for around US$175-$200 in your area. For what this player offers, I wouldn't deem that an unfair price at all. This product is much more than your average "turn it on and listen to music" MP3 player. In addition, for the same money you get an easy to use portable hard drive, voice recorder, MP3 encoder and a color photo viewer in one neat and tidy package.