This two-in-one doesn't look like a $1,399 device, and yet it's priced as such. You're probably familiar with Samsung smartphones, Samsung TVs, and maybe even Samsung home appliances, like futuristic refrigerators. People know Samsung for a lot of reasons, but their PC business generally isn't one of them. While the South Korean tech giant sells a number of laptops, it knows that those devices aren't as prevalent in the general consumer consciousness as competing Dell, HP, and Lenovo PCs.