Despite some fierce competition, Samsung has experienced an impressive level of success in the mobile space and has managed to nurture the Galaxy brand into a household name. Part of that success was due to the company unifying its ultra mobile products (phones, tablets, phablets, etc.) under the Galaxy brand, and thus, Samsung decided to take a similar route on the PC side earlier in the year. The ATIV brand is a relatively new one for Samsung, but it's definitely gaining traction. In addition, Samsung's pouring a ton of resources into industrial design, as evidenced by the ATIV Book 6.