The latest rumor regarding Apple's much speculated entry into the living room says the company is developing a TV with a screen resolution that meets the 4K UHD standard, otherwise known as Ultra HD, and could debut the television set by the end of 2013. From Apple Insider:

Citing supply chain sources, DigiTimes reports the device, supposedly to be called the "iTV," will sport a 3,840-by-2,160 pixel display, voice and motion controls and internet connectivity. While the publication's insiders have a spotty record in predicting Apple's hardware releases, its display industry sources are somewhat more reliable.

If true, the iTV would fall under the guidelines of the 4K UHD standard of 2160p, which boasts four times the pixel count of a 1080p HDTV. The most recent Consumer Electronics Show and other expos worldwide have seen TV manufacturers like LG and Samsung showing off the cutting edge tech, though the 4K panels carry prices well out of reach for the average consumer.

 Rumor: Apple building 4K Ultra HD television set for launch in 2013 or early 2014