Small to medium sized businesses are the most likely customers for the Acronis product which matches what the competition has to offer while being easier to manage than most. Smaller companies will also like the fact that it's a very complete product, able to take advantage of existing hardware and cope with most software setups with few optional extras required. For larger enterprises the advantages over other products are less clear cut. The Acronis product does support tape but the emphasis is very much on the use of disk technologies which would make switching from another backup application difficult. That said, it is a very scalable solution with a lot to offer large enterprise customers, particularly those using virtualisation to consolidate data centre resources.