The Athlon brand holds a very special place in the tech industry, as it was the first processor to reach 1 GHz. Back in its days, the Athlon CPUs give the Intel Pentium processors some serious competitions. AMD has kept the Athlon brand for almost a decade where it has gone through a numerous of architectural changes, double and quadruple the core counts and gained 64-bit support. Eventually, the brand was replaced when AMD launched Phenom platform in 2010.

The old is suddenly new again. Like the Volkswagen brought back the Beetle, the Athlon brand has risen back from retirement with the recent launch of the desktop Kabini. AMD hopes that the success it has enjoyed with the original Athlon can be repeated once again with its latest low power CPU.