Razer already has a high status in the PC market, and they're now looking to extend that further into the mobile audio arena. Razer has already dabbled in this space with a few different offerings such as the Hammerhead Pro V2 and Hammerhead USB-C - the latter being the foundation on which the newer model is based. But with the newer ANC model, they are looking to cement their position even more, especially as they've just released the 2nd generation Razer phone.