Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, and Electronic Arts Inc. (EA) today announced the incorporation of five premier titles from EA. All the titles will be live in the Massive Network this year. The EA titles joining the Massive Network include the year?s most anticipated new releases and perennial best-sellers in their respective categories:

* ?Madden NFL 08? (Xbox 360? and PC)
* ?NASCAR® 08? (Xbox 360)
*?NHL® 08? (Xbox 360)
* ?Tiger Woods PGA TOUR® 08? (Xbox 360 and PC)
* ?SKATE? (Xbox 360)
?SKATE? is EA?s highly anticipated entrant in the skateboarding genre and is set in urban environments, well suited for integrating real-world brands. EA?s titles deliver incredibly realistic gaming experiences, in which advertising fits naturally as part of the gameplay experience.

Shelby Cox, EA?s senior director of in-game advertising, said, ?EA is committed to providing both great entertainment experiences for gamers and effective advertising solutions for brands and marketers. Massive has proven its ability to deliver relevant ads in a seamless, nondisruptive way that enhances the realism of the game environment. We look forward to building on the strong progress we?ve made to date.?

Press Release