Any tech geek who’s been in a coma for the past decade would be excused for thinking of PNY as primarily a memory company, but its recent marketing efforts have focused primarily for storage and graphics cards. It’s not that the firm dropped out of PC memory, but that it appeared to be resting on its reputation as new kits were released. That’s about to change with its latest XLR8 modules.

The snazzy new kit comes in plain packaging at a surprisingly low price: Available from several sellers for around $155, the firm’s online store recently dropped its price from $145 to $140. That makes it $10 cheaper than the least-expensive previous 32GB kit we’ve tested.