When PNY approached me to review their GTX 780 a few weeks ago, I had the same thought many of you likely had: what's so special about a year-old GPU that has since been surpassed by the GTX 780 Ti? The answer to that is pretty straightforward. While the GTX 780 may not be grabbing any headlines these days, it resides in a pricing segment right between NVIDIA's flagship parts and the slightly more affordable GTX 770. This means from a price / performance standpoint, particularly against AMD's current crop of GPUs, it is still a big deal and represents a solid investment.

PNY is very much hell-bent on relaunching their GeForce lineup after a brief hiatus and that means aggressive positioning in two key areas: warranty coverage and cost. With a price of just $510, their GTX 780 OC has one of the lowest costs of any custom-built GTX 780 currently available and it's backed up by a lifetime warranty that none of the competition comes close to matching. At first glance this combination may not be enough to convince gamers to ignore the offerings from the likes of ASUS, EVGA and other industry big-wigs but the PNY OC brings a whole lot more to the table than just affordability and backend support.