Fluff. For those of you who regularly read articles at HTL, you know that is what goes here and in the next paragraph. There is no product info, typically not even a mention of the product being reviewed. Just fluff that can somehow be tied to some aspect of the product that begins the third paragraph. However, there are times that a product is so loaded with features that either the product description suffers or the fluff needs to take a backseat. Since we have the Phanteks Enthoo Primo on tap, fluff loses.

While this may be their first chassis to market, Phanteks is not exactly known for subtle market entrances. Just two years ago, Phanteks released their first product, the PH-TC14PE, and it was (and is) simply the best performing air cooler on the market. Follow up coolers did not stray from this path, and now just the pre-release photos and showings of their first chassis, the Enthoo Primo, have enthusiasts everywhere expecting more of the same. The Phanteks Enthoo Primo is a very different take on a full tower chassis, with a layout unlike anything we have seen before. At every turn it is unique, and every design nuance makes perfect sense in functionality and is aimed squarely at the enthusiast. There is no doubt that Phanteks wants to begin their trek through the chassis market in exactly the same place that they begin their cooling trek, sitting at the top.