The real win is having a $300 card: NVIDIA made a lot of money with the 9800 GTX before the 4850 forced them to sell it for $200. Now that bracket belongs to ATI, who, for the first time in years, is dictating hardware costs, not following prices set by NVIDIA. We'll have to wait for board partners to add innovation. So yes, the card isn't perfect, but like they say, it's lonely at the top.