The world may have changed in 2020 but the emergence of a global pandemic appears to have done little to dampen consumer appetite for new hardware. Nvidia's recently launched GeForce RTX 3080 has ripped through the benchmarks and left behind a crater at every major retailer, with stores struggling to replenish stock in the face of unprecedented demand.

Our conversations with top-tier UK retailers suggest that the number of orders far surpasses any recent GPU launch - one contact claims a 10x increase in demand over the previous gen - and the likes of Scan Computers have even taken steps to introduce an RTX 3080 pre-order promise. With every card from every partner seemingly sold out, it has quickly become a case of beggars can't be choosers, and if you do happen to find a card in stock, does it matter which one?