Palit is one of those companies that have been around for ages, yet never really in the limelight in North America. You often find one listed on a website with little to no information or reviews. Which is a shame because I always had a good experience with the brand. Palit tends to keep things simple and forego the over-the-top extravaganza, which, unfortunately, lack of over the top flare doesn't make for good a news topic. Nonetheless, I appreciate Palit keeping things as it was for so many years; GPU, heat sink, fans, and done! It cannot get simpler than that.