NZXT gives you a six-year warranty, great performance, great build quality, and the flexibility to be used as a GPU cooler with the G10 kit from NZXT (sold separately). For the $79.99 price tag, I think you get a lot of bang-for-the-buck. You get an All-in-One liquid cooler that can handle the heat of overclocking and, being an AIO, you get the space savings of a small, compact pump and remote mount radiator. No problems getting to your RAM or fan headers with this cooler. Easy installation, convenient software control, and top-notch performance all add up to great value. If you are looking for a knock-out cooler, then the Kraken X31 should be on your list.