In computing an avatar is a user’s representation of himself or herself, and can occur in both two and three dimensions. It’s something gamers are very familiar with, along with the need for decent peripherals and how they can affect their reputation (and performance) online. So when applied to said peripherals, the term avatar can represent a gamer’s real or perceived reputation in their favourite game. This link may be a bit of a stretch, but when a company like NZXT enters into the arena of gaming peripherals, it can only represent the addition of another high performance peripheral to the gamer arsenal.