After NVIDIA’s recent announcements targeting the enthusiast market with the GTX TITAN, GTX 780 and GTX 770, it was only a matter of time until their refresh initiative hit lower prices. The GTX 760 factors into this equation perfectly by providing a graphics card that can play at high resolutions and detail settings while targeting one of the market’s most popular segments.

While the main goal of the GTX 760 is to supplant the well-received GTX 660 Ti in NVIDIA’s lineup, there is also some heady competition sitting within its $250 price point. AMD’s HD 7950 Boost which can be found for as little as $279 is the most obvious threat since it features an excellent price / performance ratio and includes an over-the-top Never Settle game bundle. Those free games (Far Cry 3 Blood Dragon, Tomb Raider, BioShock Infinite and Crysis 3) present a value added proposition that NVIDIA has yet to match even though AMD’s card is a least $30 more than the GTX 760. They’re also included with the $269 non-Boost HD 7950 but that card is becoming less of a factor in today’s environment since higher clocked versions are available for about the same cost.