NVIDIA's new Turing GPU architecture makes its first consumer graphics cards with the GeForce RTX 2080 Ti and RTX 2080, and the upcoming RTX 2070 that will launch next month. NVIDIA had only just unveiled the next-gen Turing GPU architecture the month before at SIGGRAPH 2018, where it unveiled new Quadro RTX branded graphics cards that fanned the flames of the rumor mill of a brand change to RTX. We heard last year that NVIDIA were going to be mixing up the branding of the cards, but not to the extent of retiring the GTX moniker. NVIDIA's new Turing GPU architecture has ray tracing at its soul, with new RT Cores and Tensor Cores that it has borrowed from the Volta GPU architecture. Turing was built from the ground up for ray tracing, and was in development for 10 years alongside the development of previous GPU architectures in Maxwell and Pascal.