NVIDIA introduced their Turing GPU architecture last year, making a complete departure from traditional GPU designs and creating a hybrid architecture that would include a range of new technologies to power the next-generation immersive gaming experiences.

While initially announced with Quadro lineup under the new Quadro RTX brand, we all knew that the Turing architecture was coming to the GeForce lineup. It arrived in the GeForce lineup a few months later under the new GeForce RTX branding. NVIDIA's first big naming departure for two decades of GeForce GTX.