PC Perspective spent some time with an ESA-capable system
A quote from the article:
NVIDIA ESA: Enthusiast System Architecture Review
The Performance section of the control panel, that allows you to overclock your components as well as setup rues and profiles, looks to be incredibly useful. While it still needs some polish in some UI areas that I mentioned on previous pages, the ability to setup custom rules for fan speeds, clock rates and more in relation to other traits is unique and allows for a very granular control of your system.
NVIDIA ESA: Enthusiast System Architecture Review