MyDigitalSSD is a small company based in upstate New York, but most SSD manufacturers claim the company resides as a thorn in their ass.

MyDigtialSSD isn't accountable to shareholders that demand high-profit margins. The company's earnings calls are direct emails from the founder to those with previous purchases to announce sales, special buys, and presale openings. There isn't a massive marketing budget by design; it keeps prices low. Because of that, many sites don't even review the company's products. When the BPX Pro announcement hit the newswire, the company opened up pre-orders for early adopters. Since the announcement, SSD and flash prices shrank. Instead of taking the money and running, MyDigitalSSD released new pricing details and refunded every preorder buyer. This behavior gives MyDigitalSSD a faithful following.