AMD's Radeon RX 5700 series is finally getting the much-awaited custom variants and MSI is out with an entirely new lineup designed just for RDNA based graphics cards. Launched last month, the AMD Radeon RX 5700 lineup introduced very competitive prices for mainstream tier graphics cards which would go against the NVIDIA GeForce RTX lineup, now AIBs are further expanding the lineup with their own non-reference variants that offer better cooling performance and higher out of box clock speeds.

The Radeon RX 5700 series uplifted AMD by bringing a modern architecture design and moving away from their GCN design. This allows AMD to bring more streamlined graphics performance in modern workloads and gaming titles. AMD was already ahead of the curve in utilizing new techs such as HBM and smaller process nodes and Navi is no exception. Aside from the new graphics architecture, AMD has also introduced GDDR6 memory and a smaller 7nm process node for their mainstream lineup which is a big update from the 14nm process on Polaris and Vega series cards.