NVIDIA launched the GeForce RTX 30 Series starting with the GeForce RTX 3080 on September 16th of 2020. The GeForce RTX 3080 Founders Edition from NVIDIA debuted at an MSRP of $699. The GeForce RTX 3080 is based on NVIDIA’s new Ampere GPU architecture and brings with it improved Rasterization performance, improved Ray Tracing performance, and improved DLSS and machine learning/AI performance. It also adds new features such as GDDR6X, HDMI 2.1 and AV1 support, NVIDIA RTX IO and NVIDIA Reflex, and new capabilities with NVIDIA Broadcast.