Over the years, the general trend for new GPU launches, especially GPUs from new graphics architecture is to launch only with the "reference" graphics card designs, developed by AMD or NVIDIA. While the idea of a "reference" design has changed over the years, with the introduction of NVIDIAs Founders Edition cards, and different special edition designs at launch from AMD like we saw with Vega 56 and Vega 64, generally there arent any custom designs from partners available at launch. However with the launch of NVIDIAs Turing architecture, in the form of the RTX 2080 and RTX 2080 Ti, weve been presented with an embarrassment of riches in the form of plenty of custom cooler and custom PCB designs found from Add-in Board (AIB) Manufacturers.