It's funny how branding can make a difference. Years ago I would go to trade shows and if it wasn't for the fact that it said HiTech Legion above, below or across my logo no one really knew who I was. Times have changed, HiTech Legion branding is known amongst tech enthusiasts and manufacturers alike. The last two years I decided to remove the name and go straight logo now if I am wearing one of my shirts and go out it's surprising how many times I get approached and am recognized by total strangers. Branding is very important and so are the looks of certain computer components we use.