In this AIB review we test the MSI GeForce GTX 1070 Gaming X (custom Edition). Now we all like the reference founders edition cards, but be honest with me; everybody really waiting to see the board partner cards right ? These are factory tweaked and cooled better. Let's check out the new 8 GB beast from MSI, the GTX 1070 GAMING X 8G with the very cool TwinFrozr revision VI cooler.

When the initial Pascal articles launched three weeks ago, it caught us a bit by surprise, the actual reference review took down this site for a couple of minutes as our load-balanced front-end servers could not handle the near 2500% increase in traffic. Crazy stuff, and that is testimony to the fact that you guys have been waiting very long on the new graphics cards from both AMD and Nvidia. It's for good reason, the graphics card industry, or the GPU industry has been on hold, waiting for a smaller GPU fabrication process to become viable. Last generation GPUs were based on a 28 nm fabrication, an intermediate move to 20 nm was supposed to be the answer for today's GPUs, but it was a problematic technology. Aside from some smaller ASICs the 20 nm node has been a fail. Therefore the industry had to wait until an ever newer and smaller fabrication process was available in order to shrink the die which allows for less voltage usage in the chips, less transistor gate leakage and, obviously, more transistors in a GPU. The answer was to be found in the recent 14/15/16 nm fabrication processors and processes with the now all too familiar FinFET + VLSI technology (basically wings on a transistor). Intel has been using it for a while, and now both Nvidia and AMD are moving towards such nodes as well. Nvidia is the first to announce their new products based on a TSMC 16 nm process fab by introducing Pascal GPU architecture, named after the mathematician much like Kepler, Maxwell and Fermi. That stage has now passed, the GeForce GTX 1070 and 1080 have been announced with the 1080 slowly becoming available in stores as we speak, the 1070 cards you'll start to see selling by next week (June 10th 2016). Both cards are equally impressive in it's product positioning, though I do feel the 1070 will be the more attractive product due to it's price level, the 1080 cards really is what everybody want (but perhaps can't afford). The good news though is that the board partner cards will sell for less opposed to the Nvidia reference / Founder edition cars. Obviously the higher-end all customized SKUs will likely level with that founders edition card price level again, but I am pretty certain you'd rather spend your money on a fully customized AIB card that is already factory tweaked a bit opposed the the reference one.