The hardware level build quality is just part of the package and the performance bears that out. However, it's no longer about just the hardware, it's about the entire package. That package includes the utilities that complement the hardware. In this respect, MSI is bundling some pretty decent software packages that add functionality and are integrated really nicely with the board's capabilities. Tools such as RamDisk, Gaming Hotkey, Audio Boost, Click BIOS 5, and Gaming LAN controller, just to name a few. The only real negative is that the board only officially supports AMD's multi-GPU solution, CrossFireX. That being said, when you think about the price point targeted, will users be installing a pair of GPUs in the board? Doubtful. All the hardware and tools are packed into a military themed board that currently sells at an $88 price point. If overclocking is not your forte, don't worry; MSI has you covered with the Arsenal Series B150M Mortar.