The Microsoft Lumia 640 is among the first in a new breed of Windows Phones. With a larger screen, more RAM and a different design language from its predecessor, this is Microsoft stamping its logo (literally) on the Lumia range. And what a change this proves to be.

The old Nokia did things a little differently. Budget devices made by the Finnish firm were notoriously bare-bones; this could be seen in the decision to omit Gorilla Glass and limit RAM in models such as the Lumia 520 and 630, among others.Value was added for the consumer through access to services such as MixRadio and HERE Maps. Microsoft takes something of a different tack.Those who purchase a Microsoft Lumia 640 will receive several sweeteners, such as 30GB of free OneDrive storage and a one-year subscription to Office 365. These in themselves are nice, especially for the price. However, when paired with a phone that rivals (and exceeds) the ever-popular Moto G in many areas, even in its newer incarnation, heads will start to turn.