Microsoft quickly and quietly launched its Microsoft Band when no one was really expecting a wearable. The company promptly released the sensor-intensive Microsoft Band after its announcement (without much fanfare, with a price tag of $199 (about £125, AU$230). Despite the high cost, the ninja release and the Microsoft brand seemed enough to keep people curious and ravenous for the Redmond ware, as its been sold out online and in stores for months now. Sneaking into a growing ocean of wearables, Microsoft has a long way to go, if it wants to remain a top contender in the fitness tracking competition. Jawbone already has the successful UP24, plus the UP3 coming out soon, and likely another after. Fitbit also has a lineup that's gotten the masses in a running frenzy, including the newest three of the brood - the Fitbit Flex, Fitbit Charge (and Charge HR), and Surge. Whew. Not to mention every smartwatch has some version of fitness tracking built in.