The Inquirer posted Microsoft Band: A week with Apple Watch rival
A quote from the article:
Our thoughts so far on Redmond's first wearable. MICROSOFT'S FIRST WEARABLE has finally launched in the UK. The Microsoft Band, a smart watch and activity tracker in one, is set to rival the likes of the Apple Watch, FitBit Charge and Samsung Gear Fit.Microsoft Band: A week with Apple Watch rival @ The Inquirer
Launched in the US in October, the Microsoft Band has a unique selling point when compared with many other wearables on the market as it works across iOS, Android and Windows Phone platforms.
This should prove a successful move for Redmond, as the device targets the wider smartphone user base of people who don't stick to a particular operating system, rather than focusing on a smaller audience locked into a specific ecosystem.