Two California men rebelling against a sea of America Online promotional compact discs have got mail like never before.
People around the world have sent Jim McKenna and John Lieberman more than 80,000 CDs offering trial subscriptions to AOL's Internet services. They say when they collect a million, they'll go to the company's front door in Virginia to say, "You've got mail." Read More... "Basically, we'll enlist the help of volunteers who are willing to take a pickup load and drive back to AOL headquarters with us," McKenna said. "We will be as obvious as possible and very polite." Promotional CDs offering Internet service are common in the industry, but AOL, the largest Internet service provider, uses them most pervasively. Their discs appear in magazines, at the post office, at movie theaters and, of course, in mailboxes. Read More at CNN
People around the world have sent Jim McKenna and John Lieberman more than 80,000 CDs offering trial subscriptions to AOL's Internet services. They say when they collect a million, they'll go to the company's front door in Virginia to say, "You've got mail." Read More... "Basically, we'll enlist the help of volunteers who are willing to take a pickup load and drive back to AOL headquarters with us," McKenna said. "We will be as obvious as possible and very polite." Promotional CDs offering Internet service are common in the industry, but AOL, the largest Internet service provider, uses them most pervasively. Their discs appear in magazines, at the post office, at movie theaters and, of course, in mailboxes. Read More at CNN
